Fontana: How driver scorecards improve fleet performance and engagement

Consistent feedback through scorecards strengthens driver engagement and highlights their value to the fleet.
Oct. 21, 2025
3 min read

Key takeaways

  • Monthly driver scorecards give fleets unbiased insights on performance using telematics data.
  • Public recognition and private coaching improve driver engagement and reinforce safe habits.
  • Linking scorecards to incentives encourages compliance, safety, and operational efficiency.

One of the things I really like about the trucking industry is that there are so many opportunities to be exposed to new ideas and learn new things. One such opportunity was at the National Private Truck Council's Annual Conference and Ehibition (NPTC) held in the spring.

After attending the various workshops, members of the Transervice team and I came away with a lot of things to think about and consider implementing to improve our operations.

Why driver scorecards improve performance and engagement

One of the presentations focused on creating a scorecard for drivers. The presenter shared that drivers want feedback on a regular basis to know how they are performing. A monthly scorecard seems like a good way to accomplish this.

The scorecard can include things like the driver’s average miles per gallon, time spent in idle, numbers for speeding events, instances of harsh braking and incomplete stops, on-time performance, and CSA scores. In reality, you can develop a scorecard that contains whatever driver-related metrics are important to your fleet.

Develop the same scorecard for every driver or tailor the scorecards to fit the individual driver. The goal is to give drivers regular feedback on their performance. However, remember to focus on their positive achievements and provide coaching to help improve the items where driver performance falls below expectation. And as always, praise drivers in public and coach them privately.

The good news with scorecards is that most of the data comes from telematics devices, making it unbiased and enabling the person coaching the driver to highlight real incidents where drivers performed exceptionally well, as well as times when performance fell below an acceptable standard.

Using data and incentives to reinforce safe driving

You can also tie the scorecard to driver incentive programs. These programs can focus on things like safe driving practices, on-time performance, etc. Reward and publicly acknowledge drivers who are meeting or exceeding standards. Monetary incentives can be great motivators, and public recognition can inspire other drivers to step up their game. From what I’ve seen, truck drivers are a very competitive bunch.

Reviewing scorecards on a monthly basis gives you a chance to touch base with your drivers and reinforce the valuable role they play in your organization. It also allows you to notice patterns of good driving behavior as well as those areas needing improvement that can be quickly corrected.

Regardless of whether you decide to use scorecards for your drivers, I suggest that you find some way to provide regular feedback to them. This consistent communication will make your drivers feel more connected to your fleet, and that is good outcome for everyone.

About the Author

Gino Fontana

Chief operating officer and executive vice president at Transervice Logistics Inc.

Gino Fontana, CTP, is COO and EVP at Transervice Logistics Inc. Prior to this recent promotion, he was VP of operations at Berkeley Division and Puerto Rico. His operational expertise emphasizes cost savings, process efficiency and improvement, superior quality, and people management skills. He has more than 35 years of experience in the transportation and logistics industry with both operational and sales experience.

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