Fleetowner Com Sites Fleetowner com Files Uploads 2013 03 Hor1

Looking towards the truck design ‘Horizon’

March 27, 2013
If you visited the Navistar booth during the 2013 Mid America Trucking Show last week, you would’ve found it hard to miss its unique “Project Horizon” concept truck – and not just because it sat smack dab in the middle of OEM’s display, surrounded by a silvered, tubular fence, mind you.
If you visited the Navistar booth during the 2013 Mid America Trucking Show last week, you would’ve found it hard to miss its unique “Project Horizon” concept truck – and not just because it sat smack dab in the middle of OEM’s display, surrounded by a silvered, tubular fence, mind you.

Jack Allen, president of the company’s North America Truck and Parts subsidiary, noted that the “Project Horizon” vehicle highlights what he called the “near term” possibilities in terms of making commercial trucks more efficient and more driver-friendly.

[To view more photos of this unique vehicle, please click here.]

“This is not a ‘way out there’ vehicle,” Allen said. “This is a ‘near term’ demonstration project, with the things you’ll see on this vehicle reaching the market 24 to 36 months from now.”

Lucky for me, I got to spend some time at the show with Chris Ito, director of design and innovation for Navistar’s vehicle product development team, and he graciously provided a detailed overview of some of the many different and often subtle design changes the OEM is experimenting with for its trucks:

I think the biggest takeaway for fleets from such concept vehicles is that nothing is too small on today’s commercial truck to be re-examined in terms of improving overall vehicle efficiency and longevity – as you can tell from the way even side marker lights were completely re-envisioned for “Project Horizon.”

It’s simply neat stuff, if you ask me. 

About the Author

Sean Kilcarr 1 | Senior Editor

Voice your opinion!

To join the conversation, and become an exclusive member of FleetOwner, create an account today!

Sponsored Recommendations

Protect Your Drivers Against Heat-Related Injuries & Stress

Industry research reports an average of 2,700 annual heat-related incidents that resulted in days away from work. Ensuring driver performance and safety against heat stress starts...

Going Mobile: Guide To Starting A Heavy-Duty Repair Shop

Discover if starting a heavy-duty mobile repair business is right for you. Learn the ins and outs of licensing, building, and marketing your mobile repair shop.

Expert Answers to every fleet electrification question

Just ask ABM—the authority on reliable EV integration

Route Optimization Mastery: Unleash Your Fleet's Potential

Master the road ahead and discover key considerations to elevate your delivery performance