Birds Eye looks westward, acquires C&W

Sept. 24, 2004
Birds Eye Foods Inc, the Rochester NY-based manufacturer and marketer of frozen vegetables, has acquired California & Washington Co (C&W).

Birds Eye Foods Inc, the Rochester NY-based manufacturer and marketer of frozen vegetables, has acquired California & Washington Co (C&W), a San Francisco-based marketer of frozen vegetables and fruits. This transaction expands Birds Eye’s presence in the western United States. Birds Eye will continue to market the company’s products under the C&W brand. Terms of the agreement were not disclosed.

Under the guidance of Robert W Maier, C&W’s president, chairman, and chief executive officer since 1991, the company has number one market shares for frozen vegetable retail brands in California, the Pacific Northwest, and Arizona. C&W offers more than 60 frozen vegetable products.

Sponsored Recommendations

Heavy-Duty Maintenance Checklist

A maintenance checklist can help ensure you hit everything necessary during an inspection. Check out our free downloadable checklist to help streamline your repairs.

Five Ways a Little Data Can Save Your Company Millions

While most trucking and logistics companies rely on cellular to keep their work fleet connected, satellite has the ability to connect anywhere and through small data transmission...

Fleet Case Study: 15% YOY Growth for ITDS

Learn how this small trucking company scaled significantly and maintained outstanding customer service without adding additional people. Sylectus TMS can automate operations and...

Unlocking Fleet Safety & Efficiency: The Managed Service Advantage

Want to boost your fleet's safety and efficiency? Tune in now to discover the power of Managed Services in optimizing your safety program, streamlining operations, and making ...

Voice your opinion!

To join the conversation, and become an exclusive member of FleetOwner, create an account today!