CoolBrands to Endulge the carb-conscious

CoolBrands International Inc has announced an agreement with Atkins Nutritionals Inc to manufacture, sell, and distribute an expanded lineup of Atkins Endulge ice cream products in the United States and Canada. Atkins Endulge is formulated with no sugar added to control carbohydrates.

Initially, CoolBrands will market various flavors of the ice cream in pint-size containers, as well as ice cream bars, fudge bars, and other frozen snacks. Future line extensions are planned for soft-serve ice cream and bulk ice cream for foodservice applications.