Project44 Reefer Truck

Anheuser-Busch, Lineage hone cold chain visibility

June 30, 2022
Food and beverage industry stakeholders turn to project44’s platform for supply chain help amid rising inflation and product shortages.

Supply chain visibility platform project44 recently formed separate partnerships with Anheuser-Busch InBev Europe and Lineage Logistics to enable better end-to-end visibility in the food and beverage space, the companies report.

The agreements strengthen project44’s position as a real-time visibility provider for the cold storage, consumer packaged goods, and food and beverage industries.

“As food prices continue to soar in the face of rising inflation and product shortages, supply chain planning is more critical than ever before,” said Jett McCandless, founder and CEO of project44. “Leaders of the world’s food and beverage brands are rethinking their strategies and recognizing just how important it is to successfully execute their commitment to greater supply chain visibility. They are counting on companies like project44 to not only ensure products hit stores on time, but that both costs and food waste are reduced in the process.

“Companies today have their choice of supply chain visibility solutions, and I’m grateful to Anheuser-Busch InBev Europe and Lineage Logistics for choosing to partner with project44.”

Over-the-road trackability

Anheuser-Busch InBev Europe, the largest brewery in the world and maker of brands like Budweiser, Corona, and Stella Artois, will use project44’s platform to improve data quality, trackability, and predictiveness across their Western European road shipments, project44 said.

The company’s truckload tracking solutions proactively track all truck types, including refrigerated freight, across North America and Europe with direct API (application programming interface) carrier integrations and 800-plus telematics/ELD device integrations. Customers can continuously track shipment ETAs down to the purchase order or SKU to improve inventory management, collaborate on transportation data across stakeholders, and track the temperature and condition of shipments to prevent costly spoilages and delays.

“AB InBev’s story spans six centuries of brewing, and as the world’s leading brewer we are always looking for new ways to move our industry forward and deliver more meaningful value to our customers,” said Andreea Calin, logistics operations transformation manager for Anheuser-Busch InBev Europe.

“Through project44, we’re aiming to better track our shipments, improve our operations, and continue delivering on our customers’ shared love of beer more efficiently, reliably, and sustainably.”

Cold storage visibility

Lineage Logistics, a temperature-controlled industrial REIT and logistics solutions provider, also is partnering with project44 to offer customers full, end-to-end visibility for its cold chain and warehouses via API integrations.

“The backbone of Lineage Logistics is our network of sophisticated cold storage facilities, which our customers rely on to get products where they need to be safely, efficiently, and on time,” said Sudarsan Thattai, chief information and transformation officer at Lineage Logistics. “Food waste is a growing problem that affects everyone, from shippers to retailers to consumers.”

The new partnerships come on the heels of project44’s January release of expanded capabilities aimed at better monitoring perishable and sensitive cargo, including:

  • Submitting temperature ranges on a shipment to be notified if a trailer crosses the threshold
  • IoT-enabled shipment-level tracking for accurate real-time alerts
  • IoT-supported temperature and condition monitoring for enhanced precision and granular visibility
About the Author

Commercial Vehicle Staff

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