LeanLogistics launches GreenLanes program

Dec. 5, 2009
LeanLogistics, a provider of SaaS transportation technology and supply chain services, announced the introduction of GreenLanes, a transportation and freight optimization program designed to improve sustainability and reduce empty miles for shippers and carriers.

LeanLogistics, a provider of SaaS transportation technology and supply chain services, announced the introduction of GreenLanes, a transportation and freight optimization program designed to improve sustainability and reduce empty miles for shippers and carriers across the United States.

While freight consolidation programs make efforts to optimize individual shipments, few organizations have the network volume to address lane efficiency, with the ability to optimize multiple shipper demands across multiple carrier capacities. The LeanLogistics transportation cloud empowers the highest level of collaboration. The propriety algorithms within LeanLogistics On-Demand TMS, together with dynamic supply and demand data from 32,000-plus users and more than 7,000 carriers, give GreenLanes members—including Diageo, CHEP, and Chiquita—preferred buy/sell positions relative to market activity.

Using parallelized rules-based modeling, LeanLogistics transportation managers determine opportunities for round trips, continuous moves, and Fractional Dedicated Truckload. Through an engineered system using benchmarking network-wide coverage, rates, and performance, shippers obtain the best possible service and value from carriers, while carriers operate at optimum capacity. In most cases there is a reduction of empty miles from 15% to 20% down to 3% to 5%.

Available to all LeanLogistics clients, GreenLanes is designed to deliver both financial and environmental benefits to LeanLogistics shipper and carrier members, and to help mitigate the market turmoil created by shifting freight volumes and available capacity. As a SmartWay partner, LeanLogistics is committed to improving energy efficiency, reducing fuel consumption, greenhouse gases, and air pollutant emissions.

For more information about GreenLanes or other services offered by LeanLogistics, visit www.LeanLogistics.com.

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