Ore-Ida is celebrating six decades of Tater Tots brand frozen potatoes on the American table in 2014.
Ore-Ida is celebrating six decades of Tater Tots brand frozen potatoes on the American table in 2014.
Back in the 1950s, the Griggs brothers—founding fathers of Ore-Ida—were seeking ways to more fully use the potatoes grown for their french fry business. From their experiments with excess potato slivers from fry-making production, Tater Tots potatoes were born. Since then, Tater Tots potatoes have become a versatile American icon.
The Tater Tots potatoes’ trend continues to spread, inspiring culinary dishes from bacon jalapeno tots to Totchos with fresh pico de gallo and toppers like aioli, bleu cheese, and coriander.
To celebrate the anniversary, Ore-Ida plans:
•New online creative running from August 25, 2014 through November 10, 2014
•New 60th-anniversary packaging will be on shelves from July 2014 through November 2014.
•Web videos and sweepstakes—Video participants can enter for a chance to win a cash prize for their own ultimate party. To watch and play, go to the Ore-Ida Facebook page.
•Recipes—New ideas for dressing up Tater Tots, featured on the Ore-Ida website and Pinterest
For more on Ore-Ida Tater Tots potatoes, including other recipes, tips, and promotions, see www.OreIda.com.
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