Echo Global
Echo Global Echo Drive 64e63bfb5b08d

Echo Global automates carrier negotiations

Aug. 23, 2023
New EchoDrive feature allows carriers to submit bids on available loads and receive instant notification of acceptance or a counteroffer.

Echo Global Logistics recently added automated carrier negotiations to its EchoDrive online carrier platform. With this new feature, carriers can submit a bid on available loads and receive an instant notification of acceptance or counteroffer, accelerating the bidding process and streamlining the booking of available freight.

“Echo continues to pursue innovative transportation technology with our automated carrier negotiation system,” Dave Menzel, Echo president and chief operating officer, said in a news release. “This new process, combined with our advanced load-matching algorithm, allows carriers to now find available freight and book it in an automated manner within seconds, eliminating inefficiencies associated with the time carriers spend gaining access to freight."

Echo’s automated negotiation capabilities allow dispatchers to locate available shipments they’re interested in and book digitally even if the listed Book Now price isn’t a good fit, the company said. The platform’s algorithm determines if a bid is within the threshold Echo will accept and, once the carrier bid is entered, they receive a rapid, automated response either accepting, counteroffering, or rejecting the bid.

This new feature functions via EchoDrive, Echo’s web portal, which gives carriers real-time access to search, view, and bid on available loads.

“We’re excited to offer automated negotiation capabilities that give our carriers real-time feedback on the rates they’ve submitted,” said Jay Gustafson, executive vice president of brokerage operations. “This new negotiation process simplifies transportation management for EchoDrive carriers by providing a seamless booking experience, powered by our behind-the-scenes algorithmic intelligence.”

About the Author

Commercial Vehicle Staff

Voice your opinion!

To join the conversation, and become an exclusive member of FleetOwner, create an account today!

Sponsored Recommendations

Leveraging telematics to get the most from insurance

Fleet owners are quickly adopting telematics as part of their risk mitigation strategy. Here’s why.

Reliable EV Charging Solution for Last-Mile Delivery Fleets

Selecting the right EV charging infrastructure and the right partner to best solve your needs are critical. Learn which solution PepsiCo is choosing to power their fleet and help...

Overcoming Common Roadblocks Associated with Fleet Electrification at Scale

Fleets in the United States, are increasingly transitioning from internal combustion engine vehicles to electric vehicles. While this shift presents challenges, there are strategies...

Report: The 2024 State of Heavy-Duty Repair

From capitalizing on the latest revenue trends to implementing strategic financial planning—this report serves as a roadmap for navigating the challenges and opportunities of ...