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Identiv, Tag-N-Trac elevate cold chain tracking

May 2, 2025
New partnership combines BLE smart labels with an integrated SaaS platform to deliver specialized IoT solutions that enhance visibility for pharmaceutical companies.

Identiv recently partnered with Tag-N-Trac to develop and commercialize specialized IoT solutions for cold chain tracking within the pharmaceutical supply chain.

The partnership combines Identiv’s advanced BLE smart labels with Tag-N-Trac’s Relativity SaaS platform, an integrated IoT solution that delivers item-level visibility and actionable insights from origin to delivery, the companies reported. The Relativity IoT platform brings together connectivity and data collection to deliver real-time visibility and traceability along with monitoring of ambient conditions such as item temperature and humidity, ensuring integrity and compliance for temperature-sensitive products across the cold chain.

The Relativity platform is a single platform for “in-warehouse” and “in-transit” visibility and traceability across the globe using purpose-built smart labels and tags.

“As regulatory requirements and patient safety concerns grow, real-time data and visibility into the pharmaceutical cold chain have become critical,” Identiv CEO Kirsten Newquist said in a news release. “Our strategic partnership with Tag-N-Trac supports pharmaceutical customers with smart, scalable IoT solutions that meet rigorous regulatory standards while optimizing operational efficiency.”

Identiv’s smart labels continuously capture raw environmental data throughout a product’s journey to delivery. Tag-N-Trac’s platform transforms this data into real-time analytics for monitoring location, condition, and chain-of-custody status, making the technology platform well suited for high-value products such as vaccines, biologics, and other temperature-sensitive medications.

“Cold chain visibility is one of the most complex and vital challenges in pharmaceutical distribution and logistics,” Tag-N-Trac CEO Venu Gutlapalli said. “Together with Identiv, we’re delivering a comprehensive digital solution that gives pharmaceutical companies the confidence and data intelligence to manage temperature-sensitive products safely, efficiently, and in full compliance.”

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