Thermo King, a leader in sustainable transport temperature control solutions, recently launched an industry council to better understand the challenges and barriers that fleets face in transitioning to zero-emissions technology in their operations, and help develop a comprehensive roadmap to an all-electric transport industry.
“Reducing our customers’ carbon footprint and adding value to their operations is fundamental to our strategy, and electrification is the best way to achieve this goal,” said Paul Kroes, strategic insights leader for Thermo King Americas. “The transport industry’s transformation to electrification will be a generational change. Establishing this council will ensure the voice of our customers is clear in all stages of our product design and innovation as we refine short and long-term roadmaps.”
The council is an online community made up of transport companies with various-sized fleets, including refrigerated and mixed-load trucks and trailers for long-haul, mid-mile, and last-mile. The group’s insight is helping create a clear and comprehensive future view of the product design requirements needed when transitioning to all-electric fleets, Thermo King said.
“This platform provides members a unique opportunity to share their perspective on trends that are shaping the industry, like electrification and the barriers that need to be addressed such as infrastructure, cost, and range,” Kroes said. “They are also learning from their peers and staying current on other industry trends.”
Thermo King said it’s expanding the council and is seeking new members to join. Over the coming months, the company is planning events and activities specifically geared to the transportation industry. Participating members will have the opportunity to join in polls, surveys, chat room discussions, expert webinars, and focus groups about a variety of key topics related to the future of electrification in products, markets, and their unique operational needs.
Visit thermoking.com/truckcouncil to learn more.
