Geotab
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Geotab takes home NAFA Innovations Showcase honor

May 1, 2025
Through the People’s Choice Award, I&E attendees had the opportunity to vote for their favorite innovation.

LONG BEACH, California—Geotab is the winner of NAFA Fleet Management Association’s 2025 Innovations Showcase at its annual Institute & Expo here. Geotab was among 14 companies to present their product launches and innovations in front of I&E attendees.

Through the People’s Choice Award, I&E attendees had the opportunity to vote for their favorite innovation. The award was presented to Geotab, which showcased Geotab Vitality, a solution designed to create safer roads for customers, drivers, and communities by motivating them through personalized coaching, gamification, and rewards, leading to safer behaviors, reduced collisions, and lower operational costs.

See also: Motivation is the key to driver improvement

“NAFA is proud to celebrate the ingenuity and forward-thinking of Geotab, whose innovative solution reflects the future of fleet management,” Bill Schankel, CEO of NAFA, said. “The 2025 Innovations Showcase exemplifies the spirit of progress in our industry, and Geotab’s product stands out as a true game-changer in improving fleet operations and driving efficiency.”

Geotab presented their product alongside 13 other companies within the industry: SaverOne, ABA Technologies, Connex2x, Aeris, Madico, Auto Hauler Exchange, Chevin Fleet Solutions, Slate Auto, Clean Fuels Alliance America, L-Charge, RTA: The Fleet Success Company, Fleetio, and Samsara.

NAFA’s annual I&E brings together fleet managers and industry professionals from all across the industry for education sessions, networking opportunities, and a bustling Expo Floor with new products and services.

About the Author

Kevin Jones | Editor

Kevin has served as editor-in-chief of Trailer/Body Builders magazine since 2017—just the third editor in the magazine’s 60 years. He is also editorial director for Endeavor Business Media’s Commercial Vehicle group, which includes FleetOwner, Bulk Transporter, Refrigerated Transporter, American Trucker, and Fleet Maintenance magazines and websites.

Working from Beaufort, S.C., Kevin has covered trucking and manufacturing for nearly 20 years. His writing and commentary about the trucking industry and, previously, business and government, has been recognized with numerous state, regional, and national journalism awards.

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