Samsara's Super Bowl commercial highlights AI-powered road safety

Samsara recently revealed its first Super Bowl commercial, which aired during the game on February 9. The 30-second spot captures drivers’ genuine experiences of the dangers of the road, from swerving passenger cars to fleeing wild animals, and how Samsara AI dashcams help protect drivers in the moments that matter. 

Tens of thousands of organizations rely on Samsara’s AI-powered solutions to help get their workforce home safely. Samsara trains its AI-based detections on more than 180 billion minutes of video footage. The commercial not only aims to bring more appreciation to professional drivers and their heroic acts but also to the advancements in AI technology that have enabled a new era of safety.

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“Drivers often work long hours in challenging conditions to provide us with the goods and services we count on every day,” Meagen Eisenberg, chief marketing officer at Samsara, said. “Samsara is proud to partner with our customers to protect drivers and make the roads safer for everyone. We’re grateful for this opportunity to highlight the importance of road safety and the real challenges drivers face.”