• REE Automotive collaborates with Geotab to provide advanced data analytics to fleets

    Through this collaboration, North American fleets purchasing REE’s SDV trucks will have access to Geotab’s data-driven intelligence that gives fleet operators actionable insights to help optimize fleet performance.
    Feb. 25, 2025
    2 min read
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    REE Automotive, an automotive technology company and provider of full by-wire electric trucks and platforms, recently collaborated with Geotab. Through this collaboration, North American fleets purchasing REE’s SDV trucks will have access to Geotab’s data-driven intelligence that gives fleet operators actionable insights to help optimize fleet performance. The integration of REEai Cloud to the Geotab network enables fleets to monitor REE’s SDVs and other vehicles. This collaboration provides added visibility, strengthening the Geotab offering, and streamlines the process for fleets to incorporate REE’s SDVs into their existing operations.

    “We are always listening to our customers, and this collaboration exemplifies how we deliver beyond their expectations,” said Tali Miller, chief business officer of REE. “By integrating Geotab’s industry-leading telematics with data generated from REEai Cloud, we’re equipping our fleet operators with the information they need in real-time to enable smarter, data-driven decisions that maximize uptime and reduce costs. We’re providing a full-package solution that helps fleets easily transition for the future.”

    See also: Geotab expands Order Now program with software solutions

    REE and Geotab’s collaboration is aimed at providing a solution that meets the needs of modern fleet operators and benefits all stakeholders. REE’s sharing of real-time data with Geotab’s platform aims to allow fleet operators to view, analyze, and act upon these insights both via the GO device and server-to-server connectivity. The integration aligns with fleet operators' existing systems, enabling customers to gain analysis of vehicle efficiency without additional complexity.

    “At Geotab, our priority is helping customers unlock the full potential of their data to make informed, strategic decisions to run their business. By providing Geotab telematics to REE’s vehicle platform, we’re providing our mutual fleet customers with a seamless way to access and act on critical information. It’s about making data work smarter—helping fleet operators enhance efficiency, reduce costs, and stay ahead in an evolving industry,” said Rob Minton, AVP of Connected Car at Geotab.

    About the Author

    Jenna Hume

    Digital Editor

    Digital Editor Jenna Hume joined FleetOwner in November of 2o23 and previously worked as a writer in the gaming industry. She has a bachelor of fine arts degree in creative writing from Truman State University and a master of fine arts degree in writing from Lindenwood University. She is currently based in Missouri. 

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