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Top safety concerns among fleet managers: Insights from Geotab's AI assistant

Geotab reveals top safety concerns among fleet managers via Geotab Ace

June 4, 2025
Geotab Ace highlights safety concerns for fleet managers, emphasizing driver performance and the role of technology in improving efficiency and promoting safer driving.

Geotab recently revealed the most common prompts in Geotab Ace, the company’s Generative AI assistant for fleet managers, over the past 12 months. 

The following are the top five prompts received by Geotab since the early adopter program for Geotab Ace was launched in May 2024:

  • Who are my safest drivers?
  • Which drivers have the most improved safety record?
  • Which drivers speed the most?
  • What were my least utilized vehicles last month?
  • List all devices not communicating.

The list reveals how safety is the top priority for fleet managers. The prompts also suggest that managers are not just identifying risk but actively tracking progress. This points to a coaching mindset over a punitive one, where the goal is to encourage safer behavior through regular feedback and recognition. The high frequency of safety-related questions also shows how important driver performance is to daily fleet operations. 

In May 2024, more than 100 companies signed up to be part of the early adopter program to evaluate and provide feedback on Geotab Ace. The GenAI assistant, now used by more than 1,500 companies, is capable of processing telematics data quickly, speeding up time to insight.  

“With Geotab Ace, we’re seeing practical, immediate gains in productivity and insight,” Mike Branch, Geotab VP of data & analytics, said. “What’s striking is the quality of prompts. Fleet managers are asking smart, targeted questions, and they’re doing it confidently. That’s only possible because Geotab Ace is built on a trusted, structured data foundation. This is a perfect example of where AI can be put to real use. It’s not about replacing people, but rather equipping teams with better tools.”

See also: Trucking’s mid-2025 AI update

While many queries focus on daily fleet operations, some users are pushing Geotab Ace to handle specific, multi-part questions, combining logic, data conditions, and formatting requirements. These are not simple data pulls; they are complex, time-consuming analyses that would traditionally take hours to assemble manually. Examples include:

  • Provide total engine hours, idle hours, average fuel cost, and gallons/hour during idling—for all trucks.
  • Show seat belt violations that occurred while vehicles were over 30 mph.
  • Calculate November 2024 utilization per vehicle (driven >25 km/day = utilized). Return: asset name, days driven, total days, utilization %
  • Find zone visits to “Zone X” that lasted more than 15 minutes in the last week.
  • Show dwell time in “[zone name]” ignoring departures under 15 minutes. Return: vehicle name, date, enter/exit time, dwell time (EST, hh:mm)

This focus on safety, particularly the emphasis on identifying and improving driver performance, aligns with broader industry challenges and evolving driver needs. A recent Geotab survey revealed that 68% of North American drivers surveyed and 69% of European drivers surveyed expressed support for new technology to help improve their overall driving performance.

About the Author

Jenna Hume | Digital Editor

Digital Editor Jenna Hume joined FleetOwner in November of 2o23 and previously worked as a writer in the gaming industry. She has a bachelor of fine arts degree in creative writing from Truman State University and a master of fine arts degree in writing from Lindenwood University. She is currently based in Missouri. 

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