Survey ranks top technology providers and highlights key challenges for U.S. fleets

Fleet professionals weigh customer service, telematics, and insurance savings as the most important factors in choosing technology providers.
Sept. 17, 2025
3 min read

Key takeaways

  • Fuel costs, driver shortages, and retention are top operational challenges for U.S. fleets.
  • Fleet managers prioritize support, asset tracking, and driver apps when selecting technology.
  • Samsara ranks highest in fleet tech satisfaction, followed by Geotab and Powerfleet.

With the growth of AI and reliance on telematics for safety and compliance, technology is more important to fleets today than ever before; however, not all trucking technology is created equal. 

Samsara and Endeavor Business Intelligence (a division of FleetOwner's parent company, EndeavorB2B) recently partnered on a study comparing fleet management technology providers. This study included a survey of over 500 fleet management professionals in the U.S., focusing on “the top challenges they face today, what they value most in technology, and how different fleet management technology providers compare.”

“Our research shows that within a crowded market of technology providers, not all deliver the same level of quality,” said Paul Mattioli, EVP of Endeavor Business Intelligence. “Choosing the right platform is a long-term strategic decision that will determine whether businesses get the outcomes they need. This study makes clear that fleet leaders need technology that works reliably every day, provides clear insights, and improves both safety and efficiency in measurable ways.”

Key findings from the Samsara-Endeavor fleet technology survey

Critical operational challenges for U.S. fleets

According to the study, the top three most pressing issues for fleet management professionals today are fuel costs (32%), driver shortages (30%), and recruiting and training employees (29%).

However, the study notes that fleet size significantly impacted the survey responses for these pressing issues. Larger fleets were found to be more likely to struggle with technician shortages (26%) and driver retention (25%) compared to smaller fleets. Smaller fleets were found to be more likely to struggle with fuel costs (40%) and insurance costs/availability (37%).

What fleet managers prioritize when selecting fleet management technology

When asked what matters most in choosing a provider, support and customer service ranked at the top, with 85% of respondents saying it is extremely or very important. Fleet professionals also highly ranked asset tracking (79%), a quality driver app (79%), and insurance premium reduction (75%).

Jenna Hume | FleetOwner
Through Samsara, Farmer's Fridge receives real-time alerts when a cargo van's temperature drops out of range.

Fleet technology satisfaction rankings: Top providers evaluated by industry professionals

Respondents ranked their firsthand experiences with technology they currently use or have used. The highest ranked was Samsara (84%), followed by Geotab (76%), Powerfleet (74%), Zonar (71%), and Motive (70%). Trimble/PeopleNet received the lowest overall satisfaction score (55%).

Survey approach and fleet demographics behind the study

This study was conducted by Endeavor Business Intelligence, commissioned by Samsara, from May 8 to June 4. It includes 521 responses from U.S.-based fleet management professionals. To qualify, respondents had to be directly involved in their company’s fleet technology decisions, work for companies headquartered in the U.S., and manage fleets of 11 or more vehicles.

The majority of respondents (68%) have more than 50 commercial vehicles (CVs) in their fleet, and more than a fifth of respondents (22%) have over 500 CVs in their fleet. Respondents were recruited through Endeavor’s proprietary databases, including FleetOwner and Fleet Maintenance

About the Author

Jenna Hume

Jenna Hume

Digital Editor

Digital Editor Jenna Hume joined FleetOwner in November of 2023 and previously worked as a writer in the gaming industry. She has a bachelor of fine arts degree in creative writing from Truman State University and a master of fine arts degree in writing from Lindenwood University. She is currently based in Missouri. 

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