Detroit automakers celebrate 2025 sales growth amid industry challenges
Key takeaways
- Ford achieved a 6% increase in total U.S. sales, reaching 2.2 million vehicles, with notable growth in trucks, SUVs, and the Mach-E.
- GM sold approximately 2.85 million vehicles, with Chevrolet Silverado and GMC Sierra trucks outselling Ford F-150s and GM's SUV brands reaching record sales.
- Stellantis experienced a 3% sales decrease but grew its market share by 0.6%, with strong Q3 and Q4 performances.
Each automaker that helped give Detroit its Motor City nickname has posted its total sales for 2025. While the year proved challenging for U.S. manufacturing overall, new vehicle sales were up for two of the Big Three, while the third reported a successful second half of 2025.
Ford posts best U.S. sales since 2019
Overall, Ford boasted a 6% year-over-year total sales increase in the U.S. across its entire vehicle lineup. These sales contributed to a 0.6% increase in market share in 2025, bringing the total market share to 13.2%. This marks Ford’s best annual sales year since 2019.
Throughout 2025, many of Ford’s vehicles reported sales gains. The Ford F-150 remained America’s best-selling truck for the “49th consecutive year,” according to a press release, with the company selling a total of 828,832 trucks (an 8.3% year-over-year increase). The F-150 Hybrid also gained in sales with a 15% year-over-year increase.
Ford’s smaller, more affordable pickup, the Maverick, had its best sales year ever with 155,051 units sold—a whopping 54% year-over-year increase. Ford also boasted that the Transit van soared through 2025 with its best sales year since its launch in 2014. The Ford Transit was America’s best-selling commercial van in 2025. Additionally, the Ford Super Duty lineup also had its biggest sales year since 2004.
As for its electric vehicle sales, Ford did well with its midsize electric SUV, the Ford Mach-E, totaling nearly 52,000 units sold. As for the now-discontinued Ford F-150 Lightning, the model sold just over 27,000 units in 2025.
Finally, Ford’s off-road trims performed well this year; vehicles equipped with either Raptor, Tremor, Timberline, or FX4 trims accounted for 20.6% of Ford’s total U.S. sales.
Ford sold a total of 2.2 million vehicles in 2025.
GM pickup and SUV sales fuel 2.85 million U.S. vehicle deliveries in 2025
Like its closest competitor, General Motors also celebrated a 6% total sales increase in 2025 along with the growth of all four of its vehicle brands: GMC, Chevrolet, Cadillac, and Buick.
Combined, GM’s full-size pickup trucks—the Chevrolet Silverado and GMC Sierra—sold more units than the F-150 at roughly 900,000 units. According to General Motors, this marks the sixth consecutive year of more combined Sierra and Silverado sales than the F-150.
GM’s SUV sales performed well in 2025, with Chevrolet SUVs having their best sales year ever and Buick, a brand that only sells SUVs, becoming “one of the industry’s fastest-growing mainstream brands” in 2025, according to GM. Breaking it down further, the Chevrolet Tahoe and Suburban achieved their best sales years since 2007 and 2018, respectively. Additionally, GM’s small SUV and crossover sales increased 12% year over year.
Launched as a competitor of Ford’s commercial business unit, Ford Pro, GM Envolve boasted an 8% increase in sales for fleet and commercial customers this year.
General Motors sold 2.85 million vehicles in 2025.
Late-year Jeep and Ram sales lift Stellantis market share despite 2025 overall sales decline
While Stellantis’ North American business, FCA US LLC, reported a 3% decrease in total sales in 2025, strategic investments and business developments drove a 0.6% year-over-year increase in market share, driven by significant sales in Q3 and Q4 2025.
Certain FCA models showed significant sales growth in the back half of 2025, and the launch/refresh of four Jeep models in the fall of 2025 kicked off Stellantis’ $3.2 billion investment in the U.S.
Ram boasted its biggest December sales since 2021, up 6% from December 2024. The brand achieved total annual sales increases across its lineup: “light duty 27%, heavy duty 7%, chassis cab 11%, and ProMaster 9%.”
The Jeep brand also boasted a profitable December 2025, with its best December sales for the Wrangler and Grand Cherokee since 2021. Gladiator and Wagoneer sales in Q4 2025 are up 93% and 67%, respectively, from Q4 2024.
Stellantis also reported that the Chrysler brand achieved a 12% sales increase in the second half of 2025 compared to the first half. Additionally, the Fiat brand boasted an 18% total year-over-year sales increase for the 500e.
FCA US LLC sold 1.3 million vehicles in 2025.
About the Author
Jade Brasher
Senior Editor Jade Brasher has covered vocational trucking and fleets since 2018. A graduate of The University of Alabama with a degree in journalism, Jade enjoys telling stories about the people behind the wheel and the intricate processes of the ever-evolving trucking industry.