Top 10 commercial pickup & van articles of 2025

This year’s top fleet stories highlight strategic plans from Detroit’s Big Three automakers, including product launches, fleet management innovations, and industry outlooks, adapting to evolving industry demands for mobility and sustainability.
Dec. 24, 2025
8 min read

This year’s most-read pickup and work van stories center around Detroit’s Big Three automakers—Ford, Stellantis, and General Motors—and their commercial business units and vehicles. The articles span from broad outlooks, such as their plans at the beginning of the year, to detailed specifics on products and services that help with fleet management. However, taking the top spot for the most-read light- and medium-duty fleet content isn’t a story about one of the Big Three; instead, it’s a story about a major industry supplier.

10. What the Big Three automakers plan for fleets in 2025

At NTEA’s Work Truck Week 2025 in March, industry announcements were largely conservative and lacked major updates as uncertainty within the industry loomed. FleetOwner chatted with executives from each of Detroit’s Big Three auto manufacturers to discuss their plans. Ford, Ram, and General Motors all had a few updates to share with their commercial customers.

For Ram, 2025 was a year dedicated to its products. The OEM launched its heavy-duty lineup in January, equipped with Cummins engines and a suite of technology carried over from its light-duty models. The folks at Ford touted the growth of the company’s commercial business unit, Ford Pro. Since 2023, the number of Ford Pro connected vehicles has grown by over 40%, and Ford Pro is also growing its service centers. As for General Motors, the company celebrated a successful year of sales for 2024, along with an increase in EV market share,  coming in second to Tesla. GM also announced the integration of OnStar capabilities to its commercial vehicle fleet offerings. Read more… 

9. How the 2026 Jeep Cherokee could fit into commercial and service fleets

Nearly three years after discontinuing the iconic model, Jeep recently debuted the 2026 Jeep Cherokee, bringing the midsize SUV back to market. While this SUV is not a vehicle most fleets consider, executives at Jeep and Stellantis, the parent company of the Jeep brand, think differently.

“Is it a fleet vehicle? Most people would say ‘no,’” Jake Aumann, VP of commercial sales at Stellantis, said of the new Jeep Cherokee. “But if you look at professional services, reps on the road ... the pharma industries, for instance, this is a perfect vehicle for that.” Read more…

8. Stellantis Fleet’s new Pro One–aligned strategy delivers growth under Michael Ferreira

Michael Ferreira has led Stellantis’ U.S. fleet sales division as the senior vice president since April. He sat down with a group of fleet and automotive journalists to share his plans for the division and what the industry can expect from Stellantis fleet offerings moving forward.

Offering clarity on Stellantis’ new fleet approach isn’t valuable only to the journalists on the call or the commercial buyers they write for but also something one could argue has been needed within the company for quite some time. Read more…

7. GM commercial business division gets new VP

General Motors appointed Ian Hucker as the new head of GM Envolve, the company’s fleet business solutions.  

Hucker joins GM after previously serving as chief commercial officer for Hyundai Capital Europe. He also has previous global experience at GM, holding senior sales roles in the U.S., Germany, Russia, and the U.K., as well as leadership positions such as executive director of European sales, director of European fleet and remarketing, and director of corporate and leasing sales.  

Hucker will lead GM Envolve’s efforts to provide integrated fleet solutions that help businesses achieve their mobility and sustainability goals. Read more…

6. Mobile maintenance helps build a customer-focused service ecosystem

Mobile maintenance is growing. Mobile maintenance provider Cox Automotive boasts more than 850 mobile service vehicles and employs more than 1,400 mobile fleet technicians. Another mobile maintenance provider, Torque by Ryder, serves markets in 26 states—and counting. Epika Fleet Services acquired C&R Fleet Services in January to support its expanding mobile fleet services business. The list goes on.

OEMs are taking notice of these third-party service providers and building up their own operations to grab some market share. Ford Pro is working overtime. Read more…

5. Stellantis outlines new fleet strategy with expanded business solutions team

Stellantis, parent company of Ram, Jeep, Dodge, and Chrysler, invited FleetOwner to the launch of the 2026 Jeep Cherokee. While the midsize SUV might not seem appropriate for FleetOwner readers (more on that here), the invitation wasn’t just to highlight the new vehicle. Stellantis is in the middle of revamping its fleet solutions, and the brand's leaders wanted to pitch their concept. 

“We want to start telling our story about fleet [offerings],” Jake Aumann, VP of commercial sales at Stellantis, said. “We think we have a real good opportunity to let the world know about how good Stellantis fleet products are.” Read more…

4. The 2025 Ram HD lineup makes trailering easy—even without experience

The best way to gauge a pickup’s capabilities is by testing them. Ram recently treated members of the media to a ride and drive event in Laughlin, Nevada, testing its new HD lineup of the Ram 2500 and 3500 equipped with a new powertrain: the 6.7L Cummins Turbo Diesel paired with a TorqueFlite HD 8-speed transmission.

The event allowed the media to drive a Ram 2500 and 3500 hauling another pickup, an excavator, a fifth-wheel camper, and a tractor up the Davis Dam grade, testing the HD lineup’s ability according to the SAE J2807 industry standards. Read more…

3. Ford Pro commits to commercial customers with 70 Elite Service Centers and growing

Detroit’s “Big Three” vehicle manufacturers are competing for fleet customers, angling to be more of a partner than simply the manufacturer of a fleet’s next purchase. As the first of the three to establish a business unit directly tied to fleet and commercial success, Ford currently has the advantage. 

Ford established Ford Pro, its commercial customer business unit, in 2021. As Ford CEO Jim Farley stated at the time, Ford Pro’s goal is to be “a one-stop shop to help [fleet] customers increase uptime and productivity while reducing complexity and the total cost of ownership.” Read more…

2. 2026 Ford Super Duty: New packages, configurations, and off-road capabilities

Ford announced new features and trims for the new 2026 Ford Super Duty lineup, including a new premium package and appearance packages, additional configuration flexibility, and new tech features.

These new features include new appearance packages, more cab and bed length configurations, a seven-year subscription to the Ford Connectivity Package, and more. While it offers new features, the brawn behind the Super Duty lineup will remain the same. The 6.7L Power Stroke diesel offers an available 500 hp and 1.200 lb.-ft. of torque. The 7.3L gas engine offers 430 hp and 485 lb.-ft. of torque. Read more…

1. Cummins launches next-gen diesel engine for work trucks

Trucking industry trade shows have spent this decade highlighting potential zero-emission projects without mass adoption. But Cummins used NTEA’s Work Truck Week 2025 to remind the industry it is powered by internal combustion.

Along with using the exhibit hall in its home state to launch a new medium-duty diesel engine, Cummins showed off three of its newest engines for medium-duty and vocational markets: X10 diesel, B6.7 Octane, and 6.7L Turbo Diesel. Read more…


Along with these articles, FleetOwner publishes several popular annual features that garner attention throughout the trucking and transportation industries. These include our annual looks at the largest commercial transportation systems in the U.S., the FleetOwner 500: For-Hire and FleetOwner 500: Private Fleets

Our annual profiles of women in the industry, Women in Transportation 2025, were published this summer. Each year, FleetOwner recognizes the transportation operations of private fleets with the FleetOwner Private Fleet of the Year award. This fall, we expanded and rebranded our annual New Models into the 2025 FleetOwner vehicle guide, our largest-ever look at the next generation of heavy-duty, medium-duty, light-duty, and alternative-powered trucks and vans.

We put a bow on the year with the 2025 Trucking By the Numbers feature, an info-graphical look at the facts and figures that make up the trucking and transportation industries.

To view what's ahead for FleetOwner in the new year, please check out our 2026 Media Kit.

About the Author

Jade Brasher

Senior Editor Jade Brasher has covered vocational trucking and fleets since 2018. A graduate of The University of Alabama with a degree in journalism, Jade enjoys telling stories about the people behind the wheel and the intricate processes of the ever-evolving trucking industry.    

Sign up for our eNewsletters
Get the latest news and updates

Voice Your Opinion!

To join the conversation, and become an exclusive member of FleetOwner, create an account today!