ACME Truck Line deploys ACCPAC eCRM

Harvey, LA-based flatbed carrier ACME Truck Line has selected and deployed ACCPAC eCRM customer relationship management (CRM) software to link its 70 offices in the Southeast. ACME said its goal was to connect all 70 offices with Web-based CRM technology in order to improve and expedite customer service and lower some of its internal operational costs-goals. "We had been relying on separate LANs in

Tim Parry

Feb. 21, 2003

Harvey, LA-based flatbed carrier ACME Truck Line has selected and deployed ACCPAC eCRM customer relationship management (CRM) software to link its 70 offices in the Southeast.

ACME said its goal was to connect all 70 offices with Web-based CRM technology in order to improve and expedite customer service and lower some of its internal operational costs-goals.

"We had been relying on separate LANs in each of our offices to facilitate local operations, but were unable to leverage information across offices." said ACME president Mike Coatney.

Coatney said the system has enabled the company to simplify many procedures en route to improving customer satisfaction. For example, all sales leads are entered into ACCPAC eCRM and automatically assigned to the geographically appropriate regional sales manager.

Once a sales rep meets with a prospect, the rep completes electronic forms provided by ACCPAC eCRM on his wireless PDA. The data, along with information about subsequent prospect and customer activities, is centrally stored in the ACCPAC eCRM database where authorized users can leverage it.