Freightliner Says “Run Smart”

Freightliner Trucks today announced the launch of its “Run Smart” branding campaign and tagline. The tagline is being integrated into all external communications and logos.

“The new branding campaign and tagline were developed on the premise that Freightliner Trucks delivers a wealth of efficient business solutions that help our customers run more productively and more profitably,” said Mark Lampert, Freightliner’s senior vp— sales & marketing.

“This is a strong, long-term marketing effort designed to promote the Freightliner brand and company philosophy, while reinforcing our leadership position in the trucking industry today,” he added.