• Kriete acquires La Crosse Truck Center

    With the acquisition, Kriete will be able to sell and service Mack trucks in both La Crosse and Mauston, as well as Isuzu trucks in La Crosse.
    July 22, 2024
    2 min read

    Kriete Truck Centers, headquartered in Milwaukee with 10 locations throughout Wisconsin, has acquired La Crosse Truck Center in La Crosse, Wisconsin. With the acquisition, Kriete will be able to sell and service Mack trucks in both La Crosse and Mauston, as well as Isuzu trucks in La Crosse.

    “We’re thrilled to continue expanding our ability to serve customers across the state and provide our associates with additional opportunities to learn and grow,” David Kriete, president and CEO, said.  “As stewards of our brands, our community, and our customers, we couldn’t be more excited about this key milestone in achieving our mission.” 

    See also: Isuzu announces a new generation of the electric refrigerated body

    In conjunction with this acquisition, the existing Kriete Truck Centers location in La Crosse will undergo a major renovation.

    “Congratulations to Kriete Truck Centers for its investment and acquisition to expand its service and support to the La Crosse and Mauston areas of Wisconsin,” said Jonathan Randall, president of Mack Trucks North America. “Just as Mack continues to invest in our customers through products and services, our dealers continue to invest in the Mack brand.”

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