Penske Logistics rolls out AI agent to improve load management

For freight visibility, the AI platform initiates outreach via a call, email, or text when shipment status updates are not otherwise available. It connects with each carrier’s dispatch representatives through their preferred means. The AI platform also adapts to each trucking carrier’s preferred escalation path and relies on human intervention when needed for exceptions.

For the program’s initial phase, Penske is using the AI platform to validate the status of roughly 600,000 loads.

“We’re well underway with executing our AI strategy, and our partnership with Augment is one of many AI-related and tech-enabled supply chain initiatives we are implementing to enhance the experience for our customers,” Jeff Jackson, president of Penske Logistics, said. “AI at this scale is about giving customers more convenience, certainty, and clarity in an increasingly complex and dynamic operating environment.”

Transportation management in the AI age

Machine learning continues to find new applications in commercial transportation—large language models (LLMs) especially.

LLM stacks that can interact with other programs are often called AI agents. These can turn data into natural language (or turn natural language into data). Several logistics providers in 2025 found ways that AI agents can boost efficiency:

• U.S. Cold Storage implemented an AI agent from FourKites to automate appointment-scheduling operations.
• C.H. Robinson created an AI agent to automate less-than-truckload (LTL) freight classification.
• Samsara’s new agentic AI bot can automate some external and internal communications.
• A gate automation platform included an AI voice agent to streamline entry processes.