NASCAR rookie chasing green truckers

Nov. 1, 2010
Caitlin Shaw, a 21-year-old rookie NASCAR Camping World Truck Series driver, is joining forces with one of her sponsors, The Oil Medics, on a green trucking campaign. Originally, we figured we'd just pick a fan of the week and promote them on my web page, Shaw told our intrepid reporter. But we decided we really needed to do something more; to really recognize truckers that take that extra step. Her

Caitlin Shaw, a 21-year-old rookie NASCAR Camping World Truck Series driver, is joining forces with one of her sponsors, The Oil Medics, on a “green trucking” campaign.

“Originally, we figured we'd just pick a ‘fan of the week’ and promote them on my web page,” Shaw told our intrepid reporter. “But we decided we really needed to do something more; to really recognize truckers that take that extra ‘green’ step.”

Her campaign will spotlight one trucker each week who has made an environmentally friendly improvement to his or her truck to help save fuel and reduce pollution. These will be displayed on Shaw's fan page (www.caitlinshaw.com) as well as The Oil Medics (www.theoilmedics.com) website.

“Our core mission is to increase fuel economy and prolong engine life, while reducing oil purchases by up to 90%,” stressed Bill Jewell, owner of The Oil Medics. “Caitlin's NASCAR platform reaches a high audience to gain awareness for this campaign, and we are proud to be working with her to gain awareness for truckers and for our environment.”

Voice your opinion!

To join the conversation, and become an exclusive member of FleetOwner, create an account today!

Sponsored Recommendations

Leveraging telematics to get the most from insurance

Fleet owners are quickly adopting telematics as part of their risk mitigation strategy. Here’s why.

Reliable EV Charging Solution for Last-Mile Delivery Fleets

Selecting the right EV charging infrastructure and the right partner to best solve your needs are critical. Learn which solution PepsiCo is choosing to power their fleet and help...

Overcoming Common Roadblocks Associated with Fleet Electrification at Scale

Fleets in the United States, are increasingly transitioning from internal combustion engine vehicles to electric vehicles. While this shift presents challenges, there are strategies...

Report: The 2024 State of Heavy-Duty Repair

From capitalizing on the latest revenue trends to implementing strategic financial planning—this report serves as a roadmap for navigating the challenges and opportunities of ...