Fleetowner 4544 Avolvoicebucketa

Good dunking

Oct. 13, 2014

With the warmth of a Carolina late summer day standing in for the sojourn in a sauna that might have served as the warm-up had he accepted the ALS Ice Bucket Challenge while visiting his native Sweden, Goran Nyberg, Volvo Trucks president of North American sales & marketing, swiftly completed his charitable deed outside the OEM’s Greensboro headquarters.

Unflinched by the icy experience, he remarked in a video post­ed online that it was “Nice and cool!” before throwing down the bracing gauntlet to one of his colleagues. Nyberg urged Stephen Roy, Mack Trucks president of North American sales & marketing, to next take the challenge in the battle against amyotrophic lateral sclerosis, also known as Lou Gehrig’s Disease.
 

Sponsored Recommendations

Reducing CSA Violations & Increasing Safety With Advanced Trailer Telematics

Keep the roads safer with advanced trailer telematics. In this whitepaper, see how you can gain insights that lead to increased safety and reduced roadside incidents—keeping drivers...

80% Fewer Towable Accidents - 10 Key Strategies

After installing grille guards on all of their Class 8 trucks, a major Midwest fleet reported they had reduced their number of towable accidents by 80% post installation – including...

Proactive Fleet Safety: A Guide to Improved Efficiency and Profitability

Each year, carriers lose around 32.6 billion vehicle hours as a result of weather-related congestion. Discover how to shift from reactive to proactive, improve efficiency, and...

Tackling the Tech Shortage: Lessons in Recruiting Talent and Reducing Turnover

Discover innovative strategies for recruiting and retaining tech talent in the trucking industry during this informative webinar, where experts will share insights on competitive...

Voice your opinion!

To join the conversation, and become an exclusive member of FleetOwner, create an account today!