With the warmth of a Carolina late summer day standing in for the sojourn in a sauna that might have served as the warm-up had he accepted the ALS Ice Bucket Challenge while visiting his native Sweden, Goran Nyberg, Volvo Trucks president of North American sales & marketing, swiftly completed his charitable deed outside the OEM’s Greensboro headquarters.
Unflinched by the icy experience, he remarked in a video posted online that it was “Nice and cool!” before throwing down the bracing gauntlet to one of his colleagues. Nyberg urged Stephen Roy, Mack Trucks president of North American sales & marketing, to next take the challenge in the battle against amyotrophic lateral sclerosis, also known as Lou Gehrig’s Disease.
