Coors, Molson to join forces in beer wars

Sept. 1, 2004
Adolph Coors Co and Molson Inc announced a definitive agreement to combine in a merger intended to help them take a leading role among their rivals in

Adolph Coors Co and Molson Inc announced a definitive agreement to combine in a merger intended to help them take a leading role among their rivals in the global brewing industry.

With combined beer sales of 51 million United States barrels, Molson Coors Brewing Co will be the world's fifth-largest brewing company by volume, with pro-forma combined net sales of US $6.0 billion.

This transaction brings together Golden CO-based Coors, the third-largest brewer in the United States with an 11% market share, with Montreal, Canada-based Molson, North America's oldest beer company and Canada's leading brewer with a 43% market share.

The combined company will have a beverage portfolio that includes Coors Light, Molson Canadian, and Carling. In addition, Coors Original, Keystone, Aspen Edge, Zima XXX, Worthington's, Molson Ultra, Export, Molson Dry, Rickard's, and Kaiser will be important brands in the portfolio. The companies also have distribution and/or licensing agreements with other international brewers including Heineken, Grupo Modelo, Grolsch, FEMSA, Foster's, and SABMiller.

Voice your opinion!

To join the conversation, and become an exclusive member of FleetOwner, create an account today!

Sponsored Recommendations

Optimizing your fleet safety program using AI

Learn how AI supports fleet safety programs with tools for compliance monitoring, driver coaching and incident analysis to reduce risks and improve efficiency.

Mitigate Risk with Data from Route Scores

Route Scores help fleets navigate the risk factors they encounter in the lanes they travel, helping to keep costs down.

Uniting for Bold Solutions to Tackle Transportation’s Biggest Challenges

Over 300 leaders in transportation, logistics, and distribution gathered at Ignite 2024. From new products to innovative solutions, Ignite highlighted the importance of strong...

Seasonal Strategies for Maintaining a Safe & Efficient Fleet Year-Round

Prepare your fleet for every season! From winterizing vehicles to summer heat safety, our eBook covers essential strategies for year-round fleet safety. Download now to reduce...