United Fresh expands Fresh Impact Tour

Feb. 13, 2012
The United Fresh Produce Association has launched a month-long member outreach tour.

The United Fresh Produce Association has launched a month-long member outreach tour that will include more than 10 town hall meetings; dozens of visits to member farms, packing facilities, wholesalers, and retailers; a Leadership Program trip to explore the Chilean produce industry; and a Fresh Impact Forum at Fruit Logistica in Berlin, Germany.

Tom Stenzel, president and chief executive officer of United Fresh, commenting on summer 2011’s inaugural Fresh Impact Tour, said, “The tour allowed members to engage in personal discussions about issues important to their businesses, and spotlighted how United Fresh can help leverage the passion of individual members to make a difference for the greater industry. We’re excited to reprise that format in engaging with our members, and take it to a new level both globally and across the United States.”

The 2012 Fresh Impact Tour began officially February 8 with the United Fresh Impact Forum in Berlin, with the final stop of the tour March 9 in Dallas TX, the site of United Fresh’s annual convention.

Throughout the trip, visits will include fruit and vegetable growers, distributors, and retailers. Members and staff will be posting updates and photos to the United Fresh Twitter (www.twitter.com/unitedfresh) and Facebook (www.facebook.com/unitedfreshproduceassociation) pages.

Access www.unitedfresh.org for complete details.

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