Yokohama debuts iPad app

Aug. 13, 2012

Yokohama Tire Corp. (YTC) has released an iPad app designed specifically for the trucking industry. Available for free on iTunes, the Commercial Tire Navigator app is based on the company’s Yokohama Tire Explorer consumer app, launched in 2011.

This new app includes an interactive product information section, 360-deg. tire photography, Yokohama’s proprietary fuel savings calculator and an easy-to-use dealer locator.  The product line-up consists of a variety of Yokohama’s commercial tires, including the Zenvironment line, as well as the company’s seven EPA SmartWay-verified tires.

“The Yokohama Commercial Tire Navigator is both an educational resource and tool for fleet owners and truck operators,” said Alan Holtschneider, YTC manager of advertising, promotions and events. “With it, they can get an in-depth look at Yokohama tires and learn which one is best for various applications and road conditions. They can additionally learn about SmartSolution – Yokohama’s innovative communication platform that’s divided into four value propositions: longevity, efficiency, availability and dependability.”

App users can also compare fuel-efficient tires from Yokohama against competitor tires.

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