Podcast: How Gravitate is using digital tools to transform fuel hauling
As downstream fuel margins tighten and market volatility grows, relying on manual spreadsheets and tribal knowledge may no longer be enough for modern fuel haulers. Bulk Transporter’s Jason McDaniel sits down with Mike Scharf, CEO of fuel supply chain tech company Gravitate, to discuss how specialized software is transforming the sector.
With major fuel retailers like 7-Eleven, Sheetz, Love’s, and Casey’s already leveraging the company’s digital tools, the competitive landscape is shifting rapidly. Scharf warned that the greatest risk for carriers today is not just aging software, but falling behind rapidly increasing customer expectations for real-time visibility and data quality.
Timestamps:
- 01:55 — Gravitate’s market footprint
- 02:35 — From consulting to software
- 04:40 — Price volatility pushing fleet innovation
- 08:14 — How generic freight tools fail fuel
- 14:44 — Autonomous dispatch
- 21:50 — How software helps smaller fleets
- 30:27 — Debunking AI misconceptions
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About the Author
Jason McDaniel
Jason McDaniel, based in the Houston TX area, has nearly 20 years of experience as a journalist. He spent 15 writing and editing for daily newspapers, including the Houston Chronicle, and began covering the commercial vehicle industry in 2018. He was named editor of Bulk Transporter and Refrigerated Transporter magazines in July 2020.