Isuzu breaks ground on $280 million South Carolina manufacturing facility

Isuzu has initiated construction on a $280 million manufacturing plant in Greenville County, South Carolina, aiming to produce 50,000 trucks annually by 2030, creating over 700 jobs and advancing its North American strategy.
Oct. 3, 2025
5 min read

Key takeaways

  • The new facility will modify an existing 1 million-sq.-ft. building over 14-18 months to produce N-Series Gas, Electric, and F-Series Diesel trucks.
  • Isuzu aims to reach a production capacity of 50,000 trucks per year by 2030, supporting its growth in the U.S. market.
  • The project is a significant investment in South Carolina, which offers strategic advantages like port access, a skilled workforce, and a favorable tax environment.
  • The decision to build in Greenville was influenced by existing manufacturing infrastructure and the region's strong automotive industry presence.
  • Isuzu anticipates that trucks will roll off the facility's assembly line starting in 2027.

PIEDMONT, South Carolina—Isuzu hosted a celebratory groundbreaking ceremony with the state governor, both its global and North American CEOs, and several high-ranking executives and state officials from the U.S. and Japan. The ceremony marks the beginning of construction on a new Isuzu Trucks production facility—a $280 million investment requiring more than 700 employees once completed. 

While a 1,000,000-sq.-ft. facility already rests on the 200-plus-acre lot, Isuzu will spend the next 14-18 months modifying the building and several surrounding acres to accommodate production lines for the N-Series Gas, N-Series Electric, and F-Series Diesel trucks as well as clearing land for assembled truck storage. The company seeks a production capacity of 50,000 trucks per year by 2030. 

“This Greenville plant will be essential to advancing strategy here in the U.S.,” Masanori Katayama, chairman and CEO of Isuzu Motors, said. “North America is also our second-largest truck market after Japan.” 

“Together we will create jobs, drive innovation, and contribute to the future of mobility and this community,” Noboro Murakami, Isuzu North America chairman and CEO, said at the event. 

Isuzu’s groundbreaking ceremony

Local and state officials, including South Carolina Governor Henry McMaster, attended the ceremony, which included remarks from McMaster and the Japanese ambassador to the United States, a cherry tree planting, and gifts of bonsai trees to all the guests.

This isn’t the first such event held in South Carolina. Multiple manufacturing companies have already made the state their home. McMaster said it’s South Carolina’s benefits that make it a hotbed for manufacturing.

“We believe in the ‘Three Es’: economic growth, education, and environmental protection and conservation,” McMaster said to the crowd.

What brings businesses, namely manufacturing businesses, to South Carolina, is its tax system and its port access, allowing shipments all over the world, according to McMaster. It also has “one of the best technical college systems in the world,” he said, with 16 area universities and colleges that funnel a skilled workforce into the area.

“We are pushing and thriving,” McMaster said. “And we will keep going because we want to attract the kind of businesses like Isuzu. It is a fine company.”

Isuzu didn’t immediately choose South Carolina as the location to build this eventual state-of-the-art facility (which is set to be Isuzu’s most technologically advanced facility in the world). In fact, the state worked with Isuzu for a little more than a year before the decision was finalized, McMaster told FleetOwner. However, Isuzu North America CEO Murakami said that choosing South Carolina for its production base was an easy decision. 

The state “stood out as an ideal location” for Isuzu because of its existing manufacturing, “a globally renowned approach, and a growing, innovative economy,” he said. 

“We are proud to make the Upstate [region of South Carolina] our new home,” Isuzu Motors CEO Katayama said. “We are especially grateful for the kindness and energy of this community. We are committed to working alongside you, not only a company that builds trucks, but also as a neighbor and partner that contributes to the life and future of this vision.” 

Why is Isuzu opening a new truck manufacturing plant?

Isuzu currently produces its N-Series Gas, N-Series EV, and F-Series Diesel trucks stateside in Charlotte, Michigan, in partnership with The Shyft Group. While Shaun Skinner, president of Isuzu Commercial Truck of America emphasized how well the partnership with Shyft has been over the years, Isuzu has simply outgrown Shyft’s production capacity, currently storing parts in different areas across the town. Additionally, this new facility will be completely owned and run by Isuzu, granting the company flexibility and complete control in its production.

Building a new facility here in South Carolina “allows us to have everything in one area and will allow us to grow our volume ... [and] do it in a way that’s more effective,” Skinner said to a group of trade media invited to the event. 

And while the timing might look like this move from Isuzu is a response to tariffs, or even nearshoring, Skinner said that's not exactly the case.

"The timing of the announcement came right about the same time you heard a lot of the talk with the tariffs and everything," Skinner told FleetOwner. "So the timing of it is coincidental, but in fact, it does allow us to be better prepared for a lot of that."

The local area is already home to multiple manufacturing facilities, and Murakami said that fact helped influence the decision to build here. BMW came to the state in 1992, building its largest manufacturing facility to date in the same county. Michelin, Bosch, and 3M also have facilities in the area. These existing businesses help the area offer an “excellent business climate, a strong automotive production base, a skilled workforce,” access to the Port of Charleston, and more, he said. 

Benton Blount, chairman of the Greenville County Council, said he believes this facility is one of the biggest investments into the area since BMW and brings with it not only an “economic investment, but real quality jobs that pay a good wage for our citizens.” 

Isuzu plans to begin producing vehicles at the facility in 2027.

See photos from the event here.

About the Author

Jade Brasher

Senior Editor Jade Brasher has covered vocational trucking and fleets since 2018. A graduate of The University of Alabama with a degree in journalism, Jade enjoys telling stories about the people behind the wheel and the intricate processes of the ever-evolving trucking industry.    

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