Trucker 5923 Westernstar1 0

Backup camera option for Western Star

Nov. 8, 2017
OEM plans to offer 3rd Eye backup cameras and radar option packages on its vehicles.

By American Trucker staff

Truck maker Western Star is going to start offering 3rd Eye backup cameras and radar option packages on its models via what the OEM calls “simple data codes” that will make it easy for dealers to configure the system for customers during the vehicle ordering process.

"By providing greater visibility and awareness, our backup cameras and radar packages helps truck owners dramatically reduce the risk of accidents, enhance safety, and lower total cost of ownership,” noted Darrick Reed, president of 3rd Eye, in a statement.

"Keeping drivers safe on the job - including the people working in and around the trucks - is paramount for all industries," added John Tomlinson, Western Star's vocational sales manager.

“A crucial part of … the brand is completely dedicated to developing and delivering the latest technology and safety systems aimed at increasing uptime, safety and long-term profitability for its customers,” he said. 

Voice your opinion!

To join the conversation, and become an exclusive member of FleetOwner, create an account today!

Sponsored Recommendations

Boost truck leasing profits with telematics insights! Reduce maintenance costs, improve uptime, and strengthen customer relationships. Learn how data drives success.
This free guide outlines simple steps for hiring and onboarding commercial drivers while ensuring that you meet Regulation Part 391 and maintain fully compliant driver qualification...
Ready to boost fleet efficiency by up to 50%? Learn how AI-powered dispatch and next-gen tech are transforming TMS workflows, improving driver planning, and streamlining operations...
Gain a strategic edge in today’s evolving fleet landscape. Join us to explore how fuel cards are helping fleet managers cut costs, enhance control, and prepare for an electrified...