Program Targets Detroit Diesel Engine Buyers

June 1, 2001
Freightliner LLC soon will unveil a new sales program targeted at Detroit Diesel heavy-duty engine purchasers that no longer have access to Detroit Diesel

Freightliner LLC soon will unveil a new sales program targeted at Detroit Diesel heavy-duty engine purchasers that no longer have access to Detroit Diesel Series 60 engines. Freightliner LLC will offer these customers an incentive package for purchasing new Freightliner, Sterling, or Western Star trucks equipped with Detroit Diesel Series 60 engines.

After the acquisition of Detroit Diesel Corp by DaimlerChrysler, Freightliner LLC's parent company, other heavy-duty truck chassis builders in the North American market have stopped or plan to stop offering Detroit Diesel engines in their trucks. Freightliner Trucks, Sterling, and Western Star will continue to offer a full line of these engines.

Voice your opinion!

To join the conversation, and become an exclusive member of FleetOwner, create an account today!

Sponsored Recommendations

Optimizing your fleet safety program using AI

Learn how AI supports fleet safety programs with tools for compliance monitoring, driver coaching and incident analysis to reduce risks and improve efficiency.

Mitigate Risk with Data from Route Scores

Route Scores help fleets navigate the risk factors they encounter in the lanes they travel, helping to keep costs down.

Uniting for Bold Solutions to Tackle Transportation’s Biggest Challenges

Over 300 leaders in transportation, logistics, and distribution gathered at Ignite 2024. From new products to innovative solutions, Ignite highlighted the importance of strong...

Seasonal Strategies for Maintaining a Safe & Efficient Fleet Year-Round

Prepare your fleet for every season! From winterizing vehicles to summer heat safety, our eBook covers essential strategies for year-round fleet safety. Download now to reduce...