Two years ago, in an effort to improve the services it provides its customers, East Coast Transport made an investment in MacroPoint freight tracking software. The advanced load tracking solution is now fully integrated with McLeod TMS software at ECT and is used in conjunction with the freight brokerage management system to provide high levels of accountability and operations oversight.
MacroPoint software allows ECT to monitor every load with unprecedented precision. It provides instant, automated tracking information and allows the third-party logistics services provider to measure carrier performance. Carriers and drivers hauling loads for ECT are increasingly adopting the easy-to-use point-and-click application. Today the conversion rate (having a driver/carrier accept the service) is about 80% versus 50% two years ago.
MacroPoint’s patented, automated load monitoring and tracking software provides real-time load location visibility by using any cell phone, in-cab device, or trailer and container tracking system.
The cloud-based solution enables location monitoring and tracking, event notifications, and exception management and predictive analytics capabilities. Integrated with a growing number of TMS systems, MacroPoint automates the entire process by eliminating the need for drivers to check in with dispatchers, and for shippers and brokers to check in with carriers. To date, more than 800,000 drivers and millions of connected trucks have tracked more than 20 million loads as part of the MacroPoint Carrier Visibility Network.
MacroPoint load monitoring capabilities are giving ECT greater confidence in its on-time performance because they can provide shippers with highly accurate arrival and departure times. With the freight tracking software, ECT can provide load location and status updates in minutes rather than hours.
A case in point: In 2016, for the second year in a row, long time customer Butterball LLC voted ECT “Carrier of the Year” for exceeding expectations in all categories and criteria.
Access www.macropoint.com or phone 800-908-9633 for further information.
