Celadon upgrades CelaTrac freight tracking software, redesigns website

Celadon Group Inc (NYSE:CGI), released open beta testing recently to all users for its newly updated customer load-tracking platform CelaTrac. Celadon provides long-haul, regional, local, dedicated, intermodal, temperature-controlled and expedited freight service across the United States, Canada and Mexico.

CelaTrac is an online platform for Celadon’s customers to track real-time shipments across North America from origin to destination. In addition to load tracking, users can retrieve proof-of-delivery and bill-of-lading images, as well as access their load history.

Enhancements to CelaTrac include: mobile optimization, the ability to track load locations on a map in real time, and a more robust method of filtering and visualizing loads based on their status.

Celadon initially introduced the software in 1998 with upgrades through the mid-2000s. This upgrade replaces all prior functionality and design to enhance the user experience.

“These technological enhancements provide a new level of simplicity and ease of use while providing robust load tracking and shipment detail,” said Brett Terchila, Celadon’s senior vice-president of customer service. “The mobile feature allows customers to be just seconds away from real-time updates any time of day.”

Those currently using the platform can opt into the upgraded CelaTrac beta through their existing account on www2.celadontrucking.com. Any customers not currently using the platform should contact a Celadon customer service representative to register.

In addition to this CelaTrac upgrade, Celadon also unveiled a redesigned corporate website to better align its digital identity with the modern, technological focus of the company.

Similar to the update for CelaTrac, the primary focus for redesigning CeladonTrucking.com was to enhance the end user’s experience with improved mobile browsing and more effective content delivery.

The updated site features an improved mobile experience for users with a fully responsive design. It also leverages Google’s Accelerated Mobile Pages (AMP) Project format to deliver mobile pages that are “consistently fast, beautiful and high-performing across devices,” according to information on ampproject.org.

See www.celadongroup.com for more details. The company also operates Celadon Logistics Services, which provides freight brokerage services, freight management, as well as supply chain management solutions, including warehousing and distribution.