Refrigeratedtransporter 4457 Gcca Jason Troendle Sq

GCCA expands market intelligence, hires new director 

Sept. 23, 2019
GCCA hired a director of market intelligence to help expand its research capabilities.

According to a recent survey conducted by the Global Cold Chain Alliance (GCCA), cold chain industry professionals need more and better industry data and trends to make business decisions and support company goals.

Therefore, to advance the work of its members and the cold chain industry as a whole, GCCA says it is expanding its research capabilities.

“GCCA is dedicated to solving its members’ business challenges,” said Corey Rosenbusch, GCCA president and CEO. “Increasing GCCA’s market intelligence function underscores and augments our commitment to members and the cold chain.”

As part of its new efforts, GCCA hired a director of market intelligence and research, Jason Troendle, who comes to the organization from the Context Network, where he served as a senior business analyst, and provided strategic, market and financial analysis around the agriculture, biotechnology and food industries.

Troendle has a master’s in applied economics and management from Cornell University.

“The cold chain industry is increasingly dynamic, and I look forward to uncovering information that can directly help GCCA members grow their businesses and improve profitability,” Troendle said.

GCCA says it plans to continue to generate content members and industry professionals rely on, such as the IARW Productivity and Benchmarking Report and Global Cold Storage Capacity Report. Now, with Troendle’s leadership, the organization also expects to develop additional resources that can advance the industry.

Find out more about GCCA’s resources by visiting

About the Author

Informa Commercial Vehicle Staff

Voice your opinion!

To join the conversation, and become an exclusive member of FleetOwner, create an account today!

Sponsored Recommendations

Report: The 2024 State of Heavy-Duty Repair

From capitalizing on the latest revenue trends to implementing strategic financial planning—this report serves as a roadmap for navigating the challenges and opportunities of ...

Fleet Industry Benchmarks: How does your fleet stack up?

Discover how your fleet compares to industry benchmarks and gain insights from a 2024 Benchmarking Report on maintenance spend, turnaround time, and more. Join us to identify ...

Build a Tolling Program to Manage Toll Fees and Risks

Fleets looking to effectively manage their operational costs should consider their tolling costs. Download the PrePass whitepaper, “Build a Tolling Program to Manage Toll Fees...

Reducing CSA Violations & Increasing Safety With Advanced Trailer Telematics

Keep the roads safer with advanced trailer telematics. In this whitepaper, see how you can gain insights that lead to increased safety and reduced roadside incidents—keeping drivers...